Tingkat Kepuasan Konsumen terhadap Produk Olahan Perikanan Amplang UD. XYZ di Samarinda Consumer Satisfaction level on Processed Fishery Products (Amplang) at UD. XYZ in Samarinda City
DOI:
https://doi.org/10.30872/jppa.v10i1.212Abstract
The purposes of the study were determine the characteristics of consumers, consumer satisfaction, and attribute that required to be improved. The research was conducted during 11 months from April 2021 to February 2022 in Samarinda City. The sampling method used purposive sampling to 45 respondents. The data analysis method included descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The result showed that the characteristics of consumers range around 21-27 years old, most of whom were women with unmarried marital status and status as students with high school graduate with income under Rp. 500,000 every month. The result of the CSI analysis showed a satisfaction level at 79.99% with the criteria of satisfied consumers, while the result of the IPA analysis showed priority of attribute that need to be improved were the nutritional facts.
Downloads
References
Badan Pusat Statistik, 2020. Statistik daerah Kota Samarinda 2020. Badan Pusat Statistik Kota Samarinda, Samarinda. 8 hal.
Christian, Dennys, et al. 2015. "Perancangan buku panduan wisata kuliner khas Kalimantan di Samarinda." Jurnal Desain Komunikasi Visual Adiwarna, vol. 2, no. 7.
Damanik, P.A. 2014. Analisis kepuasan konsumen terhadap kualitas minuman kopi dengan metode Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI) [Skripsi]. Fakultas Teknologi Pertanian Universitas Brawijaya, Malang, 71 hal.
Jufriyanto, M. 2020. Analisis tingkat kepuasan konsumen pada kualitas pelayanan kedai kopi shelter. Jurnal Manajemen & Teknik Industri- Produksi. Vol. XX No. 2 Hal: 79-90.
Siregar, A.D. 2016. Pengaruh atribut produk terhadap keputusan pembelian (studi pada konsumen produk kawasan-bajaj pulsar 200 NS di Kota Bandar Lampung. Universitas Lampung. Bandar Lampung. 98 hal.
Tjiptono, F. dan G. Chandra. 2012. Service, quality satisfaction. Jogyakarta: Andi Offset.
Wardiyatun, S. 2017. Penerapan produksi bersih pada industri kecil kerupuk amplang mega bersaudara di Kecamatan Benua Kayong Kabupaten Ketapang Provinsi Kalimantan Barat [Skripsi]. Universitas Diponegoro. Semarang. 102 hal.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 1970 Jurnal Pembangunan Perikanan dan Agribisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pembangunan Perikanan dan Agribisnis Published by Faculty of Fisheries and Marine Affairs, University of Mulawarman and This work is licensed under a 