PERAN MEDIA PENYULUHAN (STUDI KASUS PADA KELOMPOK “GAWI BERSAMA DAN BAIMBAI SEJAHTERA”) DI DESA JEMBAYAN KECAMATAN LOA KULU KABUPATEN KUTAI KARTANEGARA

Abstract

Fishery counseling is non-formal education aimed at the community, especially fishermen, cultivators and processors of fishery products and their families to improve knowledge, skills, attitudes and motivation in the field of fisheries. The Role of Extension Media on Fish Cultivators in Jembayan Village, Kutai Kartenegara Regency, it is necessary to do counseling with extension media to see whether the use of media in the extension carried out is effective to be understood and carried out in aquaculture practices as conveyed by the fishery instructor. This study aims to identify fishery extension media used in extension activities in the "Gawi Bersama and Baimbai Sejahtera" groups. In Jembayan Village, Loa Kulu District, Kutai Kartanegara Regency. This study used the Total Sampling method. The data analysis used in this research is descriptive-qualitative analysis, and this qualitative research is tabulated and analyzed descriptively, while quantitative data is presented using numbers in the data table. From the results of the indicator values ​​in this study are at medium and high levels

Keywords: Cultivators, Role of Media, Fisheries Extension