Analisis Tingkat Kepuasan Pengunjung Taman Wisata Graha Mangrove Kota Bontang

Authors

  • Irna tahir Irna tahir Universitas mulawarman
  • Nurul Ovia Oktawati Mulawarman University
  • heru susilo Mulawarman University

Keywords:

mangrove tourism park, visitors satisfaction, community satisfaction index

Abstract

ABSTRACT
Success in managing a fishing business needs a careful attention to the services provided. This study aims to determine the level of visitors' satisfaction at Graha Mangrove tourism park. This study utilizes accidental sampling method. The analysis of the data utilizes the analysis method of Community Satisfaction Index (CSI) and Importance Performance Analysis (IPA). According to the results of the analysis, the Community Satisfaction Index (CSI) is at 62.76, which means that it is within the category of good service quality. In addition, Importance Performance Analysis (IPA) shows that the satisfaction indicators that should be considered and become the main priority for improvements at Graha Mangrove tourism park are indicators that are in the quadrant A.

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References

Aprianto, M. A., Arfyanti, I., Kom, S., & SI, M. 2019. Sistem Informasi Reservasi Dan Pariwisata Pada Taman Wisata Graha Mangrove Bontang Kaltim Berbasis Website (Doctoral dissertation, STMIK Widya Cipta Dharma).

Amri, H.R., R.T. Subagio.,dan Kusnadi. 2020. Penerapan Metode CSI Untuk Pengukuran Tingkat Kepuasan Layanan Manajemen. Jurnal Sistem Cerdas. Fakultas Teknologi Informasi Universitas Catur Insan Cendikia, Cirebon.

Anggraini, L. D. 2014. Analisis Persepsi Konsumen Menggunakan Metode Importance Performance Analysis dan Customer Satisfaction Index (Studi Kasus di Ria Djenaka Coffe & Resto, Malang). Skripsi. Fakultas Teknologi Pertanian. Universitas Brawijaya, Malang.

Muklisi, 2017.Potensi pengembangan ekowisata mangrove di ampunga Tanjung batu, Kecamatan Pulau Derawan, Kabupaten Berau, J. People Environ.,Vol. 24, no. 1, PP. 23-30.

Siyoto, S. dan M.A. Sodik. 2015. Dasar Metodologi Penelitian. Literasi Media Publishing, Yogyakarta. 130 hal.

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Published

31-01-2025

How to Cite

Irna tahir, I. tahir, Oktawati, N. O., & susilo, heru. (2025). Analisis Tingkat Kepuasan Pengunjung Taman Wisata Graha Mangrove Kota Bontang. Jurnal Pembangunan Perikanan Dan Agribisnis, 12(1), 19–29. Retrieved from https://jppa-unmul.com/index.php/ojs/article/view/299

Issue

Vol. 12 No. 1 (2025): Vol 12 No 1 2025

Section

Article

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Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis

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